Betting Offers

The vast majority of online betting sites has betting offers for new and existing punters to make betting a little more fun, have new customers sign up or just as an extra incentive to stay.

We'll be taking a look at the various betting offers out there and where you can find the best ones. We also want to make sure that you know what you sign up for, so the most important stuff comes first!

Best Betting Offers

Offer types


Welcome Bonus 300% up to £30
Visit New customers only


Welcome Bonus 600% up to £30
Visit New customers only


Welcome Bonus up to £100
Visit New Customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to receive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply


Welcome Bonus up to £30
Visit New Customers Only. 18+. T&Cs Apply.


Welcome Bonus 100% up to £100
Visit New Customers Only. 18+. T&Cs Apply.

Online Betting Offers Guide

Ready to start online betting, but are looking for a good betting offer to get you off on the right footing?

In this article we will teach you:

  • What betting offers are
  • How to find the good betting offers
  • Avoid the bad ones

Picking the Best Betting Offers

Considering the incredible number of football betting offers out there, it’s difficult to determine which ones are good and which ones might just be a rip-off. Always reading the terms and conditions can also be tiresome, even though you really must do that, otherwise you might end up breaching the terms, which could result in forfeiting your bonus or worse.

So, how do we go about picking the best football betting offers?

Well, there are a few things we look at, which does not just include the offers as such but also the bookmakers where you can get them.

  • Trustworthiness Is the bookmaker properly licensed and trustworthy? Can we expect fair treatment here, including fair bonus conditions?
  • Bonus Terms How strict are the bonus terms? Are the wagering requirements reasonable? Are they fair? Are they easy to understand or convoluted and complicated?
  • Variety Do we get a variety of betting offers? Are they specific to just one sport or applicable to many markets? Do we regularly get new offers?

These are our priorities when checking betting offers for you, and because wagering requirements are such a big deal, we have a whole paragraph for you.

Wagering Requirements

No matter the betting offer you may find and end up claiming, there are always wagering requirements. No bookmaker just gives away money for nothing. They expect you to make an investment. And that’s where wagering requirements come in.

You either have to meet certain wagering requirements before you can claim an offer or the offer comes with wagering requirements that you have to complete when you received the bonus funds or free bet or whatever it is you’re getting.

In sports betting, betting offers usually require you to make a sports bet with your own money. The event, bet type or market are often entirely up to you, but sometimes you may only be able to place single bets on a small selection of markets on just one or two sports. We’ve also seen betting offers where you had to make accumulator bets and single bets were not eligible.

More importantly, there are minimum odds you will need to wager on. Sometimes they are as low as 1.4 and other times as high as 2.0.

Finally, you will have to wager your own money, the free bet or bonus funds a minimum number of times. If you are lucky, you only need to wager the money 3 times, but more often it is 5 or 6 times and even 10 or 12 times is possible.

It’s important to always read the terms and conditions to find out what the case is for the betting offer you want to claim. A generic example would be a requirements to bet 5x €5 on odds of 1.5 or higher on single or accumulator bets. Your reward might then be a €20 free bet or some such.

Types of Football Betting Offers

There are various types of football betting offers you may encounter. For some, we have written separate articles. Here we are simply giving you an overview.

Football Betting Offers for New Customers

Even if some betting sites have no regular betting offers for existing customers, you will always find some sort of welcome offer as a new customer. So, let’s begin with that.

Welcome Offer – When you sign up at a betting site, you will generally be able to claim a welcome bonus with your first deposit. At betting sites, this is often a free bet of some sort. You’ll have to make a minimum deposit, place your first bet (adhering to certain wagering requirements) and then you get a free bet that you will usually be able to use as you please.

Full-service gambling providers also have other welcome offers for the casino, live casino or poker rooms. You will only be able to choose one welcome offer, so be sure to check your options.

And some bookmakers even offer a variety of welcome offers for different sports (such as horse racing, cricket or football).

Football Betting Offers for Existing Customers

Existing customers will not be able to claim a welcome offer anymore, of course. But there are other offers you may encounter:

  • Acca Boost – a boost available for accumulator bets
  • Free Bets – the most frequent type of ongoing offer
  • Deposit Boost – get a bonus for your next deposit
  • Enhanced Odds – better odds than you would usually get
  • Event Offers – big sports events come with special promotions, including betting tournaments, extra bonuses and prize draws
  • Loyalty Program – here you can earn points (usually) that you can exchange for rewards later on; points are earned through all the bets you place and other activity

All these offers have wagering requirements as well, of course. So, again, always read the terms and conditions.

Best Football Betting Sites for Betting Offers

Not all good football betting sites also have the best betting offers. To be among the best, a site needs to have the following:

  • A great variety of offers
  • Fair and reasonable bonus terms
  • Generous rewards

Some of the best football betting sites with the best offers are therefore:

  1. William Hill
  2. Betfair
  3. Coral
  4. Unibet
  5. 888sport
  6. BetVictor
  7. Bet365
  8. Betway

Make sure to read our comprehensive reviews of these betting sites to learn more about them.

Betting Offers FAQ

No. You can use the free bet to place a bet, but only winnings are yours to keep. The free bet stake itself is usually not withdrawable.

Usually not. Most betting sites will only allow you to use one betting offer at a time, which means you won’t be able to use a free bet on an accumulator boost.

That depends entirely on the bonus requirements to claim a free bet. Some have wagering requirements that make them worth your while, whilst others are impossible to fulfil.

The rule of only having one active bonus at a time applies no matter which type of betting offer you want to claim. But full-service gambling providers will also make it possible to claim casino bonuses as well as free bets.

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