Trust

Bet365 is licensed through the UKGC and the MGA. Additionally, the bookmaker has several other European licenses, enabling them to offer their gambling services in countries such as Sweden or Denmark as well.

Bet365 enjoys an excellent reputation. On AskGamblers, they have one of the highest ratings a bookmaker and online casino can acquire. More importantly, players seem to really enjoy playing and betting at bet365 and there is only a small number of complaints currently listed. Given how long bet365 has been operating, that is good news.

Beyond that, bet365 is a lot more transparent than many other bookmakers are. They not only publish their RTP, but they also work with third parties such as GLI or IBAS to assure players of fair gaming in every regard.

Bonuses and promotions

New punters at bet365 can avail themselves of a welcome offer that can see you claim up to €100 in bet credits. A minimum deposit of €5 is required, which you then have to bet before you receive your 100% match bet credit. So, in the case of depositing €5, you must bet that amount and then receive your bet credit.

As per the bonus conditions, your initial bet must be placed on odds of 1.20 or higher. Additionally, it’s not possible to claim this offer using Neteller or Skrill as a deposit method unless you have gone through the KYC verification.

Overall, the bonus conditions at bet365 are reasonable and fair. In comparison to industry standards, you can expect to get deals here that you can claim without worrying too much about stringent bonus terms. That said, you always need to consider the terms and conditions of each bonus. But they are easily understood and not overly convoluted at bet365.

The choice of promotions for punters is excellent and varied. They tend to change seasonally, depending on which sport is currently the most played, but also depending on the big sports events that are happening in the world.

There are football offers, NFL offers, tennis offers, Bore Draw Money Back offers, accumulator offers and more. If you’re the kind of punter who likes to get a little extra boost when betting on football, you’ll be covered at bet365.

Odds and betting selection

We have already mentioned that bet365 offers the best odds in the industry. And that remains true no matter which sport you look at. Football in particular is very well covered at bet365. We’ve never seen another bookmaker who offers as many markets as you can find here.

You’ll be able to bet on all European leagues such as the Premier League, Bundesliga, La Liga and all the others. If a match is coming up or currently life, bet365 will offer betting markets and competitive odds.

When you are getting into the various lists of upcoming matches, you can use several filters to find the match you want to bet on. The primary betting option is always on win, draw or loss. When you click on the match, however, you will find further betting options such as:

• Double Chance
• Correct Score
• Half time/Full time
• Goals Over/Under
• Goalscorers
• Winning Margin
• Handicap Result

And much more. We can’t list all the markets here, just know that there are plenty and you will be able to place bets on a football match at bet365 covering just about every aspect of what might happen on the field.

Considering that football is one of the most popular sports in the world, the betting selection at bet365 is larger for this sport than for any other sport they offer. Rest assured, however, that the selection of sports and the availability of markets beyond football is excellent as well.

Pre-match betting is generally much better covered that in-play betting, of course. But bet365 excels in in-play betting as well. They have an up-to-date section on in-play betting options, which usually shows you the next available item you can bet on at the top. You will also be able to either live stream the game or follow the action on the right side of the page, where current stats and latest events are listed.

Banking

At bet365, banking is covered through two separate links for deposits and withdrawals. You will find them at the bottom of the homepage under ‘Help’. A separate window will pop up and list all the available banking options for deposits and withdrawals, which you can sort according to your country of residence and your chosen currency.

You will find credit card options, instant banking, various e-Wallets and prepaid cards to make your deposits and most of these options also available for withdrawals (except for prepaid cards). Processing times are listed and according to our research, they are reliable.

Transaction limits are also listed here and differ depending on the deposit or withdrawal method chosen.

Keep in mind that you will need to go through the KYC process at bet365 before requesting your first withdrawal. This includes providing an ID (a copy) and up to two current proofs of address (such as utility bills, etc.). If you plan to withdraw more than €20,000 additional checks may be in place.

Bet365 is diligent here, which serves to protect you and allows them to adhere to their licensing regulations concerning fraud and anti-money laundering laws. This can, however, take some time, so be patient and be sure to get this done as soon as possible to prevent delays at a later time.

Customer Service – 4/5

The customer service team at bet365 enjoys an excellent reputation. Having been in business for nearly 20 years, you’d expect that bet365 knows how to get things right by now. It shows in their customer service experience.

You can reach the team via email, phone or 24/7 live chat. Responses are fast, especially through the chat and staff members are quite friendly. Of course, they don’t always know everything right away and may have to get back at you for more involved questions or problems, but they are trying their best and will remain polite and professional.

Email queries can take a little longer to respond, though there should be no real reason why you should have to write an email as problems are much more quickly addressed through live chat.

Software – 3.5/5

The software bet365 is using has much improved in the last few years. For the longest time the bookmaker had a reputation of using an outdated software that was too cluttered and not exactly user-friendly. It was always functional, but simply not very pleasant to use.

This has definitely changed, and we are now looking at a much more modern site than what we used to get. The site is still focussed on functionality rather than gimmicks, but the way the bet slip pops up from the bottom of the screen is nicely done and pleasantly understated.

Navigation is reasonably intuitive, especially if you know your way around a sportsbook. However, newbies may simply be overwhelmed by the sheer number of options available. Before you ever get to the various pre-match betting options offered on a single match, you may just stick to outright single bets for a while.

The site is responsive and doesn’t lag at all, which is also true for the mobile page. You’ll be able to access the full sportsbook on your mobile device as well. The main advantage of the mobile page is that it is a little more intuitive to use. But you will find that the overview is better on a bigger screen than on the small one.

Our one gripe is the lack of a live chat button (such as the tell-tale speech bubble). You’ll need to use the ‘Contact Us’ link to open a live chat window separately.

Other

Beyond being one of the best sportsbooks around, bet365 is also a full-service gambling provider, where you can play a vast number of online casino games. The operator works with some of the best providers in the industry, offering a portfolio that should satisfy even the most jaded of casino players.

Slots, table games, a live casino, poker, lottery games – you name it, bet365 will offer it.

The downside is that you may not be able to access the casino and live casino from your country of residence if there are no proper regulations in place. Bet365 will block IP addresses from countries where they cannot legally offer their gambling products, which often won’t apply to their sportsbook but may very well be the case for their casino products.

Summary

There is not much to add here that we have not already said. No bookmaker is perfect and bet365 has some issues as well. But in comparison to most other sportsbooks we have reviewed in our time, they remain one of the very best.

The bookmaker is incredibly trustworthy and transparent. They truly address a global audience and are excellent when it comes to football betting.

The sportsbook can be overwhelming to new players and they have far fewer casino than sports promotions, but overall, this is probably the full-service gambling and betting provider we would recommend before most others.